Positive and negative effects of advertising
Since time immemorial advertisement has been used to convey ideas and thoughts to the masses. Important social messages rode on the bicycle of advertisements to captivate the imagination of the people. Advertising like any other marketing tool has not only advantages but disadvantages too. Let’s take a look at them in the following paragraph.
Positive impact of advertising:
Promotion of public services: The advertisement is used by the government to promote schemes across the length and breadth of the country. Social concepts important for the general public are understood with the help of the above-mentioned marketing strategy. During war time and other emergency situations, many nonprofit organizations run advertising campaigns to disseminate the information among the general public. Even in the case of disaster management, the government uses advertisers for spreading a sense of caution.
Social advantages: Conventional advertising technique to promote the products and services of a company generates tremendous social benefits. For instance, it can be quite useful in a country where the free speech and discourse is often suppressed. The advertisement on television, print media and the internet ensures that people have freedom of choice. As a result, the consumers become more vocal and conscious of their rights.
Economic impact: One of the most important aspects of advertising is that it can boost the revenue of not only the company but also the country. More consumers would purchase the items and avail the service in huge numbers. It can have a tremendous impact on the social environment because new jobs are created.
Freedom of selection: Advertisement provides arrays of options to the consumers as far as freedom of choices is concerned. People can compare and contrast more than one product and service to hone in on the best choice. Similarly, they can elect the best political candidate who can govern the country.
Negative impact of advertising:
Bad effect on children: Advertisement of products such as soft drinks can create a huge customer base but it is a known fact that ingredients comprised in the item are harmful to the health of the consumers.
Twisting the facts: Politically advertising can be a double edged weapon. It is used to promote the social messages but also could be deployed to twist the facts and portray an individual or the government in bad light. Modern history is full of such instances when negative advertisements change the whole future of the nation also caused wars.
Excess advertising has a detrimental impact on the perspective of consumers because they might get bored and discard the product which is being promoted. With the deluge of services and items being launched in the market, the scope of advertisement has increased as compared to the past.
In fact using the glitz and razzmatazz, a company can even sell a lie to the customers, however, the triumph is short-lived as product quality plays an important role in gaining final acceptance. Advertising is only a part of the marketing strategy but to think that it provides all the solutions to the problem can be a huge mistake.